Marketing Strategy + Effective Communication = Business Growth

Needs Assessment/Stakeholder Research/Market Research

Are you thinking of launching a website? Perhaps, redesigning your website? Maybe you've thought about re-branding your company. Or, investing in a large advertising campaign.

Before you do...

Make sure you assess all stakeholder needs before you initiate a large marketing project!

It's important to understand stakeholder needs, attitudes and opinions. Your stakeholders play a leading role in shaping your business. Including stakeholders' opinions in large marketing initiatives will help you achieve the highest return on investment.

PKG Communications can help you with pre-marketing stakeholder research and needs assessment. Our research tactics include (but are not limited to):

Competitive Analysis

• Compare Products and Services
• Compare Brand Strategies
• Compare Pricing Models

Current Customers

• Surveys
• Focus Groups
• Interviews
• Observation

• Surveys
• Focus Groups
• Observation

Internal Departments

• Individual Interviews
• Group Interviews
• Focus Groups
• Surveys

Shareholders

• Individual Interviews
• Group Interviews
• Focus Groups
• Surveys

Franchisees

• Individual Interviews
• Group Interviews
• Focus Groups
• Surveys

If you are considering undergoing a large marketing project, please contact PKG Communications to help you with preliminary research and needs assessment. We can help you identify your key stakeholders and develop research methodology that is best suited for your company and your budget. We will conduct research, analyze the results and present you with a summary of findings.

Depending on your needs, we can also present you with brand, web, communication and overall marketing strategy and tactic recommendations. Furthermore, if needed, we can also help you develop measurable project goals.

Upon presenting your findings, we can have one of our marketing communication specialists work along side you and your chosen web design or graphic design firms to ensure that your communication goals are met. If you have yet to choose a web designer or graphic designer, we will help you draft a Request for Proposals (RFP) and assist you with the selection process.

All of this will help ensure that your marketing project is a SUCCESS!

For more information about our stakeholder research and preliminary needs assessment, please contact us today.