Stakeholder Research
Market Research
Are you thinking of launching a website? Perhaps, redesigning your website? Maybe you've thought about re-branding your company. Or, initiating an advertising campaign.
Before you do...
Make sure you assess stakeholder needs.
Your stakeholders play a leading role in shaping your business. Considering stakeholders' opinions prior to undertaking marketing initiatives will help you achieve the highest return on investment.
PKG Communications can help you with stakeholder research and needs assessment. Our research tactics include (but are not limited to):
Competitive Analysis
- Compare Products and Services
- Compare Brand Strategies
- Compare Pricing Models
Current Customers
- Surveys
- Focus Groups
- Interviews
- Observation
Potential Customers
- Surveys
- Focus Groups
- Observation
Internal Departments
- Individual Interviews
- Group Interviews
- Focus Groups
- Surveys
Shareholders
- Individual Interviews
- Group Interviews
- Focus Groups
- Surveys
Franchisees
- Individual Interviews
- Group Interviews
- Focus Groups
- Surveys
For more information about our stakeholder research and needs assessment, please contact us today.
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Definition of Stakeholder: any person or organization that has a 'stake' in your business. Your stakeholders can include your customers, employees, owners, directors, suppliers, funders, sponsors, unions, etc... |
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